Growth Marketing Copywriter (Part-Time, Contract)

Puck is seeking a talented Growth Marketing Copywriter to join our marketing team on a part-time (20 hours/week), contract basis. The copywriter will develop copy for content across paid ads, emails, social media, and more, that will motivate and inspire our subscribers. Successful incumbents will excel at creating data-driven copy and will contribute to the overall performance marketing strategy. You'll also work cross-functionally with other teams, including Product, Data & Analytics, and Editorial.

The success of your work will be highly visible among all of Puck’s team members, including the executive team and our elite journalists. The Growth Marketing Copywriter will report to our VP of Growth and work closely with our CRM manager. This is a remote position. 

Primary Responsibilities

• Write and test new variations on control email creative to achieve maximum performance.
• Create written assets for ads on social media, search, display, native, and email. Bring compelling, big ideas to the team consistently.
• Write and test landing pages to convert anonymous users into leads and leads into paying subscribers.
• Develop big ideas for marketing campaigns and work with internal teams to ensure there is alignment with marketing, editorial, and product on strategy and implementation.
• Collaborate with designers to ensure a cohesive brand presentation across all marketing assets. 
• Collect and use compelling callouts, features, and mentions (earned media) of Puck and its journalists in marketing campaigns.

To best perform in this job you will demonstrate: 

• The ability to synthesize marketing performance data into creative insights that improve conversion. Comfortable with marketing KPIs like CPM, CTR, ROAS, open rate, conversion rate, bounce rate, time on page, etc.
• High EQ with the ability to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Problem-solver ready to tackle complex problems with creative solutions and work with high level journalistic talent to amplify their work.
• Excellent organization and communication skills.
• A passion for journalism, quality content, and the various industries Puck covers.

Preferred Qualifications

• An extensive portfolio showcasing experience and creativity with conversion-oriented copywriting. This includes any short or long form copy for paid ads, emails, landing pages, and checkout pages. 
• Deep knowledge of digital advertising and email marketing.
• Proven track record of conversion oriented copywriting for digital ads, landing pages, and email – this includes converting prospective customers, retaining current customers, and marketing product add-ons.
• Experience collaborating with designers, paid advertisers, CRM strategists, and product managers to achieve compelling marketing campaigns that express brand voice and aesthetic while promoting product value.

Hours & Pay

• Part-time - 20 hours per week
• $50/hour / $1,000 per week

About Puck:

At Puck, we believe that journalists are society’s original influencers. Yet the digital media economy of the last decade created an insurmountable rift between journalists and their followings. Puck exists to change that; we want to return power back to journalists by creating a media platform owned and operated by the journalists themselves. Puck is a news brand dedicated to the inside story, hyper-focused on the four power corners of American culture: Wall Street, Silicon Valley, Washington, and Hollywood. We are focused on the “last mile” of news - what the insiders are really saying.

Puck was founded by media industry veterans and a handful of entrepreneurial journalists. We launched in September 2021 and have been featured in The New York Times, Axios, Bloomberg, and other leading publications. We most recently raised a Series B with TPG Growth, Standard Investments, and J Rothschild Capital Management. We are headquartered in Manhattan with a nationally distributed workforce.