Director, Creative Strategy
Puck seeks a Creative Strategy Director who will work as an integrated marketer across Puck’s growth, sales, and editorial teams to drive commercial partnership opportunities. The Creative Strategy Director is a senior position, working closely with the VP of Creative Strategy and Client Services, Account Managers, and Sellers to develop and execute strategies that drive growth across our Washington/politics and B2B (Finance, Technology, Professional Services) categories. This candidate will have a deep understanding of Puck’s DNA and the ability to translate that into commercial opportunities for Puck partners. The ideal candidate is someone who is excited to brainstorm ideas big and small, thinks strategically, is a compelling public speaker, and strives for excellence.
This role is located in Puck's New York headquarters. Remote candidates will not be considered.
Primary Responsibilities:
- Collaborate with VP to design and evolve Puck's politics and B2B-specific go-to market materials and research decks.
- Work with sellers to respond to proactive outreach and RFPs to illustrate why Puck’s offerings deliver a competitive advantage in Washington and among B2B brands.
- Develop new, specific marketing concepts for clients, as well as broad product offerings across the Puck spectrum.
- Ideate and create event products in partnership with the experiential marketing team.
- Manage specific client projects from ideation through to execution
- This role is responsible for pre-sale and post-sale execution.
- Monitor industry and media trends to help identify new partnership offerings.
To best perform in this job, you will demonstrate:
- Advanced knowledge of the integrated marketing discipline.
- Ability to blend creativity, common sense, and quantitative analysis to best serve our subscribers.
- Passion for new, creative thinking and bold ideas in alignment with clients’ strategic goals.
- Positive attitude with a “no task too small” mindset and a startup mentality.
- Strong organizational skills and the ability to work independently to prioritize tasks and meet deadlines.
- Consistency regardless of project size.
Preferred Qualifications:
- Bachelor's Degree and 7+ years of professional experience, preferably in integrated marketing and/or brand marketing, publishing, digital media, and events
- Demonstrated knowledge in B2B (Finance, Technology, and Professional Services) industries and/or Politics and Corporate Affairs, either on the publisher or agency side of the business
- Excellent creative writing and presentation skills, including creation of decks and sales sheets
- Independently develop creative ideas and articulate opportunities for advertisers
- Strong organizational and executional skills; bias towards action
- White glove service mentality in working with clients
- Experience with Google Slides and Keynote preferred
Salary, Perks & Benefits:
- The salary range for this role is $150,000 – $160,000 OTE, but the final offer amount is dependent on incumbent’s relevant experience, skill-level and location
- Company equity
- Flexible PTO in addition to company holidays
- Health, dental, and vision insurance
- 401K
- Endless development opportunities at a fast-growing startup
About Puck:
At Puck, we believe that journalists are society’s original influencers. Yet the digital media economy of the last decade created an insurmountable rift between journalists and their followings. Puck exists to change that; we want to return power back to journalists by creating a media platform owned and operated by the journalists themselves. Puck is a news brand dedicated to the inside story, hyper-focused on the four power corners of American culture: Wall Street, Silicon Valley, Washington, and Hollywood. We are focused on the “last mile” of news - what the insiders are really saying.
Puck was founded by media industry veterans and a handful of entrepreneurial journalists. We launched in September 2021 and have been featured in The New York Times, Axios, Bloomberg, and other leading publications. We most recently raised a Series B with TPG Growth, Standard Investments, and J Rothschild Capital Management. We are headquartered in Manhattan with a nationally distributed workforce.